Sony to sell Blu-ray titles in China

November 19, 2008 The release of the discs, which cost as much as 30 times the average price of a standard-definition pirated DVD, will coincide with Sony's introduction of its Blu-ray disc player model BDP-S350 here. "We're thrilled to be the first to offer the high-quality HD product that discerning Chinese customers demand and deserve," senior vp international T. Paul Miller said. Chinese demand for high-definition home entertainment can be seen in the shipment of 4.75 million HDTV sets in 2006, a figure that U.S.-based market research firm In-Stat expects to grow to 19.7 million by 2011.

Subscribe to the Hollywood Reporter and see the entertainment industry from its best angle: the inside looking out. Complete access to real-time news and exclusive analysis that goes behind the scenes from film to television, home video to digital media.

   Subscribe now.