Polly Cochrane joins Warner Bros. U.K.

November 20, 2008 U.K. on Thursday named outgoing Channel 4 marketing head Polly Cochrane as its new vp and group marketing director. Cochrane, who also will join the executive board at WBUK, will be responsible for establishing a "best in class" marketing function across all of WBUK's operating divisions -- WB Pictures International, Warner Home Video, WB International Television Distribution, WB Digital Distribution, WB Interactive Entertainment and WB Consumer Products. I've no doubt she will inspire our talented U.K. marketing group to even greater heights, and be a superb addition to WBUK's senior management team.

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